PROJECTS
Brand Strategy
Client was looking to change the brand name of the company to better reflect the customer base participating in workshops and their networking platform. G-FORCE Advisors completed a comprehensive brand strategy and developed a new name for the company. As part of the process, G-FORCE Advisors helped the company define its conviction, purpose, messaging archetype, and tone to better serve their target audience of first-time entrepreneurs.
Social Selling Strategy
A global strategic analytics firm asked G-FORCE Advisors to assist them in developing a low cost lead generation program. G-FORCE Advisors designed a social media strategy, editorial departments and annual editorial calendar with original and shared content across multiple social sites and company website. Content was used to target potential customers and drive traffic to the
company website all through earned media.
Marketing Planning & Productivity
A legal hosting platform client engaged G-FORCE Advisors to save them thousands of dollars a month in advertising agency fees. The firm did not see any website traffic or leads come through after a year with the agency. G-FORCE Advisors put together an annual marketing plan using email campaigns, display, paid search, earned social media, blog posts and sponsorships at 1/3 the cost of the agency fee. First email pilot yielded over 200 site visits and G-FORCE Advisors trained in-house staff to develop and execute all programs, eliminating the need for an outside agency.
Product Innovation
G-FORCE Advisors worked with an international company to identify new ways to expand the business and increase revenues. G-FORCE Advisors conducted market intelligence and recommended a partnership strategy with access to white labeling their platform. Company piloted new approach with a client in Mexico and gained access to a much larger customer base.